His extended analysis of how and why Amazon.

Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us. Vanderbilt’s curiosity is infectious and he is consistently thought-provoking even as definitive answers elude him. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. In You May Also Like: Taste in an Age of Endless Choice, Tom Vanderbilt talks to the geniuses behind algorithm-based curation systems like Pandora. He is also a contributing editor to Wired (UK), Outside and Artforum. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions.įrom the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of 'thumbs' and 'likes' and 'stars,' to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. Tom Vanderbilt is visiting scholar at NYU’s Rudin Center for Transportation Policy and Management, a research fellow at the Canadian Centre for Architecture and a fellow at the Design Trust for Public Space. Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about. Best-selling author & journalist Tom Vanderbilt visited Google to discuss his latest book, 'You May Also Like: Taste in an Age of Endless Choice.' Among othe.

Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix.

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